M+ Digital

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M+ is a new museum for visual culture based in Hong Kong. It’s part of the West Kowloon Cultural District and will focus on contemporary art, design, architecture and moving image. The physical museum will open in 2019, but for now M+ wanted to create an online digital hub surrounding the museum, presenting online exhibitions, articles and bespoke content curated by some of the worlds best known artists.

My role in the project consisted of brand development, art direction and digital design. My main focus for the project was to create an engaging multi platform experience, that not only enhanced the content, but brought it to life.

Agency: Precedent
Role: Concept / Visual Design / Art Direction

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