This project began with a trip to Egypt to meet the external team and facilitate a discovery workshop. The workshop was designed to be collaborative and helped to kick the project off in a positive manner.
Back in the UK I worked on refining the workshop results, which helped to form the concept ‘memorable moments’. This concept was based on the emotive moments, gained when experiencing something new, in a different environment. The concept was intentionally broad and helped with creating brand assets and communications in a consistent way.
I went on to create the brand identity, guidelines, digital art direction and design system, which will be used across all outputs moving forward.