Travelshop - James Reid

CLIENT:

Travelshop

PROJECT:

Visual identity and web presence for Travelshop, a global online accommodation provider.

AGENCY:

Sequence / Inspiretec

ACTIVITY:

– Brand discovery
– Visual Identity
– Illustration
– Guidelines
– Digital Direction

OVERVIEW:

I led the creation of a new visual identity and web presence for Travelshop, beginning with a series of discovery workshops in Cairo, Egypt with the stakeholder team. These collaborative sessions explored brand positioning, customer personas, tone of voice, competitor analysis and project requirements, helping to establish a clear strategic direction from the outset.

A key objective was to create a brand with global appeal, capable of resonating with a broad and diverse audience.

Building on the insights gathered, I developed the concept “memorable moments”, inspired by the emotional impact of experiencing new places and environments. This flexible idea informed a cohesive and scalable approach to the brand’s visual language and communications.

After presenting some conceptual work to the stakeholder team, we decided on the direction and agreed on a modern, vibrant aesthetic led by strong photographic imagery and friendly illustrations.

I went on to design the visual identity, guidelines and digital direction, creating a consistent foundation to support the brand across all future touchpoints.