ABOUT:
I’m a designer with around twenty years of hands-on experience across a wide range of digital and brand projects. The variety of work I’ve been involved in has given me a broad, reliable skill set and a practical approach to solving design problems.
I focus on clear communication, thoughtful decision-making and creating work that’s both usable and visually considered. I’m comfortable jumping into a project at any stage, but mostly enjoy working end-to-end and seeing a project through to fruition. I collaborate closely with clients, stakeholders, product managers and developers and enjoy turning abstract requirements into clear, workable solutions.
I enjoy keeping my skillset current through continuous learning, which helps me adapt quickly to new tools, technologies and ways of working. I’m motivated by doing good work with people who care and I value teams that appreciate clarity, honesty and curiosity in the process.
If you’re looking for someone who can bring experience, versatility and a dependable presence to your design challenges, I’d be happy to chat.
CONTACT:
Email: hello@jamesreid.co.uk
Phone: +44(0)7772 842 368
LinkedIn: Let's connect
ACTIVITY:
Digital Experience Design
UX Research & Discovery
I help teams understand their users through research and discovery, translating insights into meaningful design that aligns business goals with real human needs.
User Interface & Visual Design
I craft interfaces that balance aesthetics and usability, creating visually engaging, accessible and consistent experiences across devices and platforms.
Prototyping
I bring ideas to life through interactive prototypes, enabling teams to explore, test and refine concepts early in the design process, helping to reduce risk and increase clarity.
Workshop Facilitation
I help facilitate workshops that align stakeholders and accelerate decision-making, helping teams collaborate effectively and stay focused on shared goals.
Information Architecture & Mapping
I help organise complex information and make products easier to navigate and understand, helping users find what they need quickly and confidently.
Design Systems & Pattern Libraries
I help build scalable design systems and pattern libraries that improve consistency, speed up delivery and empower teams to design and develop with efficiency.
Usability Testing
I conduct usability testing to validate design decisions, uncover pain points and identify opportunities for improvement.
Brand & Graphic Design
Identity Design
I create distinctive visual identities that capture the essence of a brand, building recognition and trust through thoughtful use of typography, color and imagery.
Art Direction
I provide direction across campaigns and digital experiences, guiding the visual tone and style to ensure cohesive, impactful storytelling.
Packaging Design
I design packaging that stands out and connects emotionally with customers, balancing aesthetics, function, and sustainability.
Illustration & Storyboarding
I create illustrations that enhance storytelling, clarify complex ideas and add a distinctive visual character to brands and products.
Brand Guidelines
I develop brand guidelines that ensure consistency across touchpoints, providing teams with the tools to communicate a brand’s voice and vision effectively.
Print & Digital Design
I design across both print and digital formats, producing materials that are visually engaging, purposeful and tailored to the context.
OOH & Environmental Design
I create large-scale designs that bring brands to life in physical spaces, turning environments, signage and installations into memorable brand experiences.
WORK HISTORY:
Agency (11 years)
2017 – 2020 / Inspiretec (Sequence) / Senior Designer
2016 – 2017 / Stills / Senior Graphic Designer
2015 – 2016 / Precedent / Senior Digital Designer
2014 – 2015 / Limegreentangerine / Senior Digital Designer
2011 – 2014 / Sequence / Creative Designer
2009 – 2011 / Peter Gill & Associates / Graphic Designer
2006 / Polar 10 / Design Internship
2006 / Sweet Creative / Design Internship
Clients have included: Addland, Arts Council of Wales, Boodle Hatfield, Brains Brewery, Cadw, Cardiff Devils, Cardiff University, Fullers, Go Ape, Go Compare, Honeywell, M+, Microsoft, Mike Burton Travel, NHS Wales, Profil Rejser, Saucony, Storm Models, The Gabriel Trust, The Royal Mint, Visit Britain, Welsh National Opera, amongst others.
In-house (9 years)
2021 – Current / Admiral Group Plc / Senior UX/UI Designer
2020 – Amplyfi / Senior UX/UI Designer
2007 – 2009 / SPB Software (Thailand) / Graphic & UI Designer
2006 – 2007 / C.O.S / Graphic Designer
Freelance
Clients have included: BAFTA Cymru, Books Council of Wales, Burning Red, Cerdd Cymru/Music Wales, CREO, Film Hub Wales, Height Studio, Orchard, amongst others.
EDUCATION:
MA Graphic Communications – Distinction
BA Graphic Communications – 2.1 (Hons)
PROFESSIONAL CERTIFICATION:
Future London Academy
Mini-MBA for Designers
ISSUED: NOVEMBER 2025
Scrum.org
Professional Scrum with User Experience I (PSU I)
ISSUED: MAY 2025
Nielsen Norman Group (NN/g)
UX Master certification in User Experience
(Specialty recognition in Interaction Design and UX Research)
ISSUED: OCTOBER 2024
Courses passed:
– The Human Mind and Usability
– Mobile User Experience
– UX Deliverables
– Omnichannel Journeys and Customer Experience
– Information Architecture
– The One-Person UX Team
– Journey Mapping to Understand Customer Needs
– Personas: Turn User Data Into User-Centred Design
– User Research Methods: From Strategy to Requirements to Design
– Discoveries: Building the Right Thing
– Effective Ideation Techniques for UX Design
– Facilitating UX Workshops
– UX Leader: Essential Skills for Any UX Practitioner
– Successful Stakeholder Relationships
– Lean UX and Agile
RECOGNITION:
Gwobrau'r Selar 2021 – Y Cledrau (Award – Best Artwork / Winner)
Slanted 36 – Coexist (Magazine Feature)
Fount Magazine – Mash-up Culture #2 – Connect (Magazine Feature)
LÜRZER'S ARCHIVE – 200 Best Illustrators (Book Feature)
PRESENT! London Design Festival 2015 (Exhibition Inclusion)
Sign of the Times – Protein Gallery, London (Exhibition Inclusion)
3x3 International Illustration Awards 2015 (Award – Honourable Mention)
Slanted – 25x25 (Publication Feature)
Little White Lies – Ralph Steadman X Breaking Bad (Exhibition Inclusion)
VICE – The Creators Project (Online Feature)
Paste Magazine (Online Feature)
The Dieline (Online Feature)
LÜRZER'S ARCHIVE – 200 Best Packaging Designs (Book Feature)
Awwwards (Award – Special Mention x 2)
Slanted – Monsterbox (Product – Monster Cards)
Anorak Magazine (Magazine Feature)
Creaturemag (Online Feature)
CRACK Magazine (Online Feature)
Slanted – FRESH 3/Cutting Edge Illustrations (Book Feature)
Blowback (Magazine Feature)
SP:UK (Product – T Shirt Design)
Fact:30 (Magazine Feature)
10 Images for Ithaca (Exhibition Inclusion)
Computer Arts Issue 131 (Magazine Feature)
Copyright © James Reid 2026