Discover Carmarthenshire

All natural.

I was invited to contribute to a pitch for Discover Carmarthenshire, developing a series of identity concepts to support the brand idea: "All Natural." The aesthetic needed to reflect the county’s raw beauty and authentic charm while appealing to modern travellers seeking meaningful, high-quality experiences.

Carmarthenshire is one of Wales’s most historic counties, offering a striking mix of rugged hills, rolling green valleys, manicured gardens, and a dramatic coastline. The brand needed to capture this diversity and position the region as a leading destination within Wales.

The chosen direction was a flexible, contemporary identity that subtly referenced traditional craftsmanship and the natural landscape. The design aimed to strike a balance between heritage and modernity.

AGENCY:

Orchard / Heavenly

ACTIVITY:

Identity Design

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