Madog Millinery

I was commissioned to create the brand identity for Madog Millinery, a Welsh millinery founded by designer Erin Maddocks. Erin specialises in one-off, vintage-inspired hats, drawing influence from the Welsh landscape, which also became the foundation for the visual identity.

An earthy colour palette and natural, illustrative flourishes run throughout the brand, reflecting Erin’s handcrafted approach and the values behind her work.