Go Compare
I worked on a pitch for GoCompare to support their ongoing TV campaign, 'LlandofSavingMoney'. The idea was to create an interactive town featuring the campaign’s familiar landmarks, such as Energyprice Falls, Clarity Moors, Cheaperpetinsurance Mews and Car Insurance Downs.
The town would act as a central online hub for rich, engaging content, including videos, games, events and social campaigns. Users could explore the environment and select different hotspots to discover more content, encouraging interaction and extending the life of the TV campaign online.
AGENCY: SEQUENCE
ACTIVITY: ILLUSTRATION


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