The Contented Pig

I was commissioned by Southsea-based 'The Contented Pig' to create the brand identity and packaging for their range of pâtés and chutneys. The aim was to develop a flexible identity that would work across their existing products while also allowing room for future additions.

I designed a series of illustrations, a custom typeface and introduced a considered colour palette to help build a cohesive visual system. A hand-crafted aesthetic felt like the right fit for the brand’s ethos, so this approach carried through the entire project, from the illustrations to the choice of recycled stock and kraft elements such as stamps, badges and binding string. Every detail was carefully considered to reflect the quality and character of the products.