Travelshop

I led the creation of a new brand identity and web presence for the global accommodation provider Travelshop, beginning with a discovery workshop in Cairo with the stakeholder team. The collaborative sessions explored brand positioning, customer personas, tone of voice, competitor analysis and project requirements, helping to establish a clear direction from the outset.

Building on these insights, I developed the concept 'memorable moments', inspired by the emotional impact of experiencing new places and environments. This flexible idea informed a cohesive approach to brand assets and communications.

I went on to design the full brand identity, guidelines and digital art direction, creating a scalable foundation to support the brand across all future touchpoints.