Admiral Insurance

A new website for the UK's best insurance provider.

I was given the task of re-designing the Admiral Insurance website. The project began with a successful pitch, which swiftly led to full production. The project scope included UX, design and front-end build. I was lead designer on the project and worked closely with the Admiral in-house team and various stakeholders to make sure their requirements were taken into consideration and that the visual style was consistent with the Admiral brand ethos. My main focus for the project was to create a clean, customer focused experience that removed any confusion from the purchase process.

Agency: Sequence
Activity: UX/UI Design
Recognition: Website of the year award – Insurance & Econsultancy


Heart & Design
© James Reid 2022
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