Interactive campaign and rich media hub.
I worked on a pitch for Go Compare to coincide with their on-going TV campaign ‘llandofsavingmoney’. The concept was to create a interactive town that featured all the landmarks in the TV campaign – Energyprice Falls, Clarity Moors, Cheaperpetinsurance Mews, Car Insurance Downs, etc. The town was to be an online hub of rich media, including videos, games, events and social campaigns. The user would explore and select 'hot spots', that served up more content.