InspireGreen

I was commissioned to develop the brand identity for InspireGreen, a new green energy company dedicated to delivering end-to-end renewable solutions for both domestic and commercial clients, from planning and installation to ongoing maintenance.

To begin, I collaborated closely with the client to define the brand’s vision, values, and market positioning. This phase included in-depth market research and a competitor analysis of local and national renewable energy providers, helping to identify what makes InspireGreen distinctive within the sector.

With a clear understanding of the business and its audience, I created a clean, modern visual identity that reflects innovation and sustainability. The logotype features a custom uppercase “G,” symbolising the renewable cycle and serving as a flexible standalone brand mark. A fresh, nature-inspired colour palette reinforces the company’s commitment to clean energy while creating a memorable and consistent aesthetic.

To support the visual system, I designed a series of abstract illustrations representing InspireGreen’s three core services, electric vehicle charging, solar panels, and heat pumps. These can be used individually or paired with duotone photography to add depth and visual interest across digital and print applications.

ACTIVITY: BRAND / GRAPHIC DESIGN

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