Travel.co.uk

While working at Inspiretec, I was asked to create a brand concept for Travel.co.uk, an internal ‘product in development’. The project aimed to position Travel.co.uk as a premium online travel booking platform, offering curated global travel packages for customers seeking a seamless, all-in-one booking experience. The platform also served as a showcase of Inspiretec’s back-end technology and digital capabilities for both existing and prospective clients.

My goal for the project was to craft a clean, modern, and flexible visual identity. The design centred around minimal typography and striking imagery, conveying sophistication and ease of use. The brand mark, inspired by a globe, is composed of a collection of geometric shapes, each symbolising different travel destinations. This modular design approach not only reflects the diversity of global travel but also allows for adaptable brand assets and scalable visual expression across different applications.

AGENCY: SEQUENCE / INSPIRETEC
ACTIVITY: BRAND / GRAPHIC DESIGN

Copyright © James Reid 2026