A new identity and web presence for a global accommodation provider.
The project started with a short trip to Cairo (Egypt) to meet the stakeholder team and facilitate a discovery workshop. The workshop was designed to be collaborative and helped to kick the project off in a positive manner. We covered brand positioning, customer personas, tone of voice and customer/competitor analysis. We also outlined the scope of the website and finalised business requirements.
Back in the UK I worked on refining the workshop results, which helped to form the concept ‘memorable moments’. This concept was based on the emotive moments, gained when experiencing something new, in a different environment. The concept was intentionally broad and helped with creating brand assets and communications in a consistent manner. I went on to create the brand identity, guidelines, digital art direction and design system, which will be used across all outputs moving forward.
Activity: UI Design / Identity Design / Illustration