Travelshop

A new identity and web presence for a global accommodation provider.

The project started with a short trip to Cairo (Egypt) to meet the stakeholder team and facilitate a discovery workshop. The workshop was designed to be collaborative and helped to kick the project off in a positive manner. We covered brand positioning, customer personas, tone of voice and customer/competitor analysis. We also outlined the scope of the website and finalised business requirements.

Back in the UK I worked on refining the workshop results, which helped to form the concept ‘memorable moments’. This concept was based on the emotive moments, gained when experiencing something new, in a different environment. The concept was intentionally broad and helped with creating brand assets and communications in a consistent manner. I went on to create the brand identity, guidelines, digital art direction and design system, which will be used across all outputs moving forward.

Agency: Sequence
Activity: UI Design / Identity Design / Illustration

WorkshopPicsTs
Small2
Small6
Small5
Small4
Small3
TSBrandGuidelines
TravelShopHome@2x-3
Accommodation@2x-1
MapSelected@2x-1
AccommSelected@2x-1
travelshopMobile

Heart & Design
© James Reid 2022

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