Profil Rejser

A new web platform for Danish luxury holiday package provider.

This project began with a trip to Copenhagen to meet the team and facilitate a discovery workshop. The aim of the workshop was to gather and understand all business requirements. We completed a variety of activities to help unearth information, such as card sorting and journey mapping. We also looked at brand vision, positioning and personality.

On return to the UK, the team and I refined our results and created a plan for MVP using the MoSCoW method. With a clear vision for the project, I went on to produce simplified user flows and modular wireframes, based on the discovery workshop results. My aim was to improve the IA and simplify the booking journey, while also encouraging the user to explore travel destinations and experiences.

Once the wireframes were signed off and all business requirements were met, I created a low fidelity prototype for user testing, before moving on to the visual design and art direction. I worked with the existing Profil Rejser brand assets and created key template designs across desktop, tablet and mobile, a component library and style guide.

Agency: Sequence
Activity: UX/UI Design


Heart & Design
© James Reid 2022
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