Designing DeepResearch, a B2B SaaS platform for exploring the surface and deep web.

DeepResearch allows users to gain deeper insights into specific topics by using artificial intelligence and machine learning models, which seamlessly blend structured and unstructured data.

Working with the Amplyfi team, I gathered business and user requirements and transformed the data into user flows and wireframes. I introduced new functionality and a simplified IA, which enhanced the overall user experience.

I created high fidelity visuals across desktop, tablet and mobile, adhering to web and accessibility standards. I produced a design system and component library for developer hand over and worked alongside the engineering team to help with design and functionality queries.

Alongside this work I also helped with Amplyfi's brand. Amplyfi had a logo, some product logos and quite a lot of work around brand strategy, that was not being utilised. I refined the strategy work and created a suite of brand assets and guidelines based on what had already been produced. I created templates and brand collateral, using the new assets to help with any customer facing output.

Company:
Amplyfi

Role:
Brand Development
Art Direction
UX/UI Design
Visual Design

Amp1@3x
Amp2@3x
Amp3@3x-1
Amp4@3x
Amp5@3x-1
Amp6@3x
AmplyfiBrandGuidelines-copy
1920-–-Advanced-Search-–-Edit-Sources@2x
1920-–-Basic-Search@2x
1920-–-Search-Results-–-1@2x
1920-–-My-Library-–-Saved-Results-–-Add-to-Folder@2x
DRMobile
1920-–-My-Library-–-Saved-Searches-–-2@2x
1920-–-Basic-SearchDM@2x
1920-–-Search-Results-–-2@2x
1920-–-My-Library-–-Saved-Searches-–-1@2x

James is a brilliantly creative person and produced great work that has had a positive impact on our products and brand. I would highly recommend James.

Daniel James
Chief Product Officer — Amplyfi

hello@jamesreid.co.uk
+44(0)7772 842 368
LinkedIn
© James Reid 2020