Amplyfi
Designing DeepResearch, a B2B SaaS platform for exploring the surface and deep web.
My time with Amplyfi was spent designing DeepResearch. A product that allows users to gain deeper insights into specific topics by using artificial intelligence and machine learning models, which seamlessly blend structured and unstructured data. Working with the Amplyfi team, I gathered business and user requirements and transformed the data into user flows, wireframes and prototypes. I introduced new functionality and a simplified IA. I created high fidelity visuals across desktop, tablet and mobile, adhering to web and accessibility standards. I produced a design system and component library for developer handoff and worked with the engineering team to help with functionality and design reviews.
Alongside this work I also helped with Amplyfi's visual identity. I worked on a 'refresh' and created a suite of consistent assets, templates and brand collateral, which was to be used with any customer facing output. I also produced brand guidelines that would help the team with output consistency moving forward.
Activity: UX/UI Design / Brand Development / Illustration
